As Australia’s foremost strategic sponsorship advisor to the Not-For-Profit Sector, Abby brings more than 25 years experience in marketing, adult education, communications, event management and corporate and cause-related sponsorship to her counsel and advice to this rich and diverse sector. Managing Director of Infinity Sponsorship (www.infinitysponsorship.com) and Founder of the world’s first online Sponsorship University (www.sponsorship-university.com), Abby’s proven pathways to infinite sponsorship success support non-profit organisations and charities to understand their value to corporate partners and make a compelling approach that allows them to diversify their income streams and continue their vital work in the community.
Abby’s research and experience working as a sponsorship broker, facilitator and coach with not-for-profit organisations, charities and events has allowed for ‘total immersion’ into the fundraising challenges and obstacles faced by the sector. Her experience has brought a wealth of knowledge and support to the thousands of organisations she has worked with to help ensure their continued sustainability. She has authored a number of books that provide practical and easily implementable solutions for non-profit sponsorship-seekers, including: 8 Easy Steps to Turn Cold Calls into Hot Prospects 7 Proposal Tips for Event Sponsorship Success 7 Steps to Stunning Sponsorship Proposals 8 Founding Principles to Sponsorship Success – a Sponsorship Bible Most recently she has founded the world’s first online Sponsorship University, based on her unique four step pathway to infinite sponsorship success that takes not-for-profits through the vital steps involved in planning, finding, connecting with and keeping corporate sponsors. 16 online lessons that move step-by-step through videos, online seminars, ‘real life’ examples and downloadable templates to help you create and implement your own corporate sponsorship strategy for your organisation.
As a keynote speaker, her presentations are energetic, humorous and engaging. There are many aspects to ensuring that you engage the right corporate partner for your event or not-for-profit and therefore the topics for presentations are equally as varied.
She is often called upon to tailor keynote presentations, workshops and master classes for her clients, but there are a number of core topics that always leave delegates feeling inspired to make the necessary changes their organisation needs in order to become wildly successful at sponsorship.
Some of Abby’s core presentations include: 8 Easy Steps to Turn Cold Calls Into Hot Prospects Do you avoid making cold calls to potential donors and sponsors? Are you afraid of not knowing what to say if they actually pick up the phone? Learn what separates the best from the rest. Abby will guide you through how to change your mindset from ‘begging for money’ because you are a not-for-profit to making an approach that will make companies realise you are a valuable marketing partner.