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Annette Lakovich


Are you sick and tired of losing sales due to inexperienced and unmotivated sales staff?

Would you love to have a dedicated and engaged sales team, relentlessly driving towards the same goal?

Let Annette Lackovic, Australia’s Leading Female Sales and Mindset Expert empower your audience with her proven step-by-step ‘Reverse Selling’ formula, responsible for generating over $500 million in sales.

At the age of 21, Annette grew the monthly revenue of a health club from $18,000 to $63,000 in less than 6 months using her own unique sales ability. After seeing this increase of revenue on the business by over $500,000, she realized she had a gift for selling authentically.

Over the last 18 years, Annette has been teaching the art of “Reverse Selling” to improve the performance of individuals and businesses. Her upbeat, energetic and engaging style has seen her booked for over 380 conferences in 4 different countries where she has trained thousands of individuals, spoken to a wide variety of audiences and consulted to hundreds of companies.

“Annette is an incredibly energetic, passionate and engaging presenter. Her ability to deliver cut-through content, with examples relevant to our business, in a way that resonated with all our attendees made her an invaluable addition to our conference.”

– RAY ITAOUI, CEO, Sanity Music

Annette is a master at arming your business with money making strategies along with a psychology built for thriving. Her fast moving, entertaining and hilarious presentation style has your audience not only walking away inspired and motivated, but also with easy to implement tools proven to create lasting sales results. Constantly sought after by BRW award winning businesses such as Sanity Music, Diva, Lexis Nexis, Fernwood, Pernod Ricard, EzyPay and Bras N Things just to name a few, Annette’s gift is transforming your mindset and showing you how to truly monetise your business.

Whether she is strategising cutting edge sales techniques, sharing the science of behavioural personality styles, channeling the focus and drive of a team, or changing the paradigms of managers, staff and business owners, Annette has got the solution to your problem.

Her clients come from a wide variety of industries including Financial Services, Health and Fitness, Beauty, Commercial Real Estate, Professional Services, Entertainment, Retail, Leasing, Recruitment, Wealth Creation, Property Investments, Human Resources (HR), Food and Beverage, Motor Vehicles.

Annette is a dynamic upbeat communicator and an expert in Sales, Negotiation and Human Performance with a Master Practitioner background in Neuro Linguistic Programming (NLP). Her passion, enthusiasm, skill and dedication makes her one of Australia’s most highly regarded speakers within the Sales Sector. Annette’s memorable, educational and motivational experience has her participants coming back for more.




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